There’s More Than Zoom When It Comes to Video Conferencing

If you haven’t begun videoconferencing yet, you’re ignoring a tool that can be valuable for the growth of your business. You can set it up quickly, easily manage it and use it to connect with clients, employees, vendors or anyone you communicate with for your business. Zoom isn’t the only video conferencing tool that people use, but it is one of the most well-known and versatile ones on the market. With a few simple steps, you can master this technology and use it to grow your brand. …

All things considered, having a guest house in your backyard is a wonderful thing.

Our new cottage received final approval this past week and my family and I are ecstatic! We’ve decided to refer to it as the cottage, as opposed to calling it a guest house or ADU (Accessory Dwelling Unit) or mother-in-law quarters or anything else. The cottage represents a full year of planning, pulling permits, building, and envisioning and next weekend we will christen it with a bottle of Bragg’s apple cider vinegar. Thanks to Patricia Bragg for agreeing to stop by to be a part of…

How to Sow Your Expertise by Sharing a Course on LinkedIn

Back in 2015, LinkedIn bought out Lynda.com, an online learning platform founded by Lynda Weinman where anyone can learn almost anything; from software development to digital illustration. Since the buy-out, they changed the name to LinkedIn Learning and if you provide high-quality training programs, you might be able to get your courses, and show your expertise, on their platform. Teaching with LinkedIn Courses will help you to show your expertise and position yourself as a global expert in your field.

While the process can be daunting at times, it…

Why Creating a unique membership site is a worthy goal.

I started adding membership sites to my business well over a decade ago. Now it’s your turn and we’ll take a closer look at the first step of creating a six figure a year membership site business, which is to determine your Market Criteria. The four parts of creating unique membership sites include determining:

• Your market
• The topic
• The angle/slant
• The brand name for your site

Let’s jump right in…

Part One of Creating a Unique Membership Site: The Market

The first thing you need to determine is your target…

Pursuing Targeted Traffic That Converts to Sales is a Worthy Proposition

What you’re about to discover within this post is how to start turning more of your existing traffic into visitors who take action. Generally, we’ll be referring to visitors who turn into cash-paying customers. However, you can use these same tips and strategies to get your traffic to take any kind of action that is mutually beneficial, from joining a mailing list to sharing your content to registering for a webinar. Learning how to develop a strategy that is unique to you will bring traffic that converts to your…

I ponder the big question in my mind…

This week finds me on the road again. I’m headed to northern California to spend time with some friends and family members. As I drive along the highway, alone with my thoughts and excited to arrive at my destination in a few hours, I ponder the big question in my mind…

Is it too soon to think we’ve gone back to normal? Is the pandemic over? Will I and others continue to feel like we have only just begun to understand this new way of being?

I’m giving these questions a Yes…

I have a basic precept for my life: I deserve to be happy and will only engage with the people and projects that make me happy.

If you are not yet living the life that makes you happy each day, read on to find ways of getting closer to this worthwhile and life changing goal.

I’ve been sharing ideas with the people I mentor from a book I reread every January. It’s called The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months and one of the precepts is that we all we all…

Having Your Own Six Figure Membership Site is Closer Than You Can Imagine

I’m going to start out by walking you through the five essential components of a membership site. Your six figure membership site must have each of these in order to succeed. These components include:

1. Market Criteria
2. Model Choice
3. Metrics Calculation
4. Member Content
5. Monthly Calendar

Let’s take a closer look…

Component #1: Market Criteria

This is where you pick your target market, your topic, your slant (USP) and your brand.

Obviously, this step is KEY. If you choose a small market without any money to spend, you’re going to find it difficult to make money yourself…