Having Your Own Six Figure Membership Site is Closer Than You Can Imagine
I’m going to start out by walking you through the five essential components of a membership site. Your six figure membership site must have each of these in order to succeed. These components include:
1. Market Criteria
2. Model Choice
3. Metrics Calculation
4. Member Content
5. Monthly Calendar
Let’s take a closer look…
Component #1: Market Criteria
This is where you pick your target market, your topic, your slant (USP) and your brand.
Obviously, this step is KEY. If you choose a small market without any money to spend, you’re going to find it difficult to make money yourself. If you choose a topic that no one is interested in, your site is going to have little to no demand. And if you don’t set yourself apart with a really good unique selling point and brand, then your competitors are going to get paying customers instead of you.
We’ll talk about all of this and more in the next lesson. But for now, let me give you a quick way to gauge interest in a membership site topic…
Create a sales letter for this proposed topic, and then see how many people click your order button. Except when they do click that button, they won’t be taken to a sales page. Instead, they’ll be taken to a lead page that encourages people to sign up to find out when the offer becomes available.
This is a quick and virtually risk-free way to find out if people will buy your offer BEFORE you go and spend a ton of time and/or money creating your site and content!
Another option is to create a month’s worth of membership site content that you sell as a standalone product to test how well the product (the content, format, price point, etc.) converts. Once you have it nailed down, launch a membership site which delivers ongoing content in a similar offer.
I’ll talk more about “market criteria” and its importance in an upcoming post to this blog.