Member-only story
Your Offline Marketing Plan
Do You Have an Offline Marketing Plan?
With millions upon millions of people using the internet every single day, it’s very easy to get caught up in how to market your business online through the strategies we are all more familiar with these days. But having your offline marketing plan in place is of equal importance for your business success and shouldn’t be ignored. The two factions really must work hand in hand for you to experience the ultimate success with your goals for your business.
Build Those Relationships by Marketing Offline
Marketing your online business in real life isn’t much different than doing it online except you’re not hiding behind a computer screen. This idea can be extremely intimidating, especially for introverts, but the more you practice your real life interactions, the easier it becomes.
One tip to remember: Marketing does not equal sales. Marketing is about building relationships or planting seeds about your business so when the time is right, a prospect will remember your name and contact you. You do not need to be in a constant state of selling; answer questions about your business but also ask questions to learn more about your contact’s businesses. You won’t truly know if you can help each other without listening to what they do.
