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Your Call to Action — Creating Effective CTAs
Your Call to Action — What Is A CTA?
When you are getting started online as an entrepreneur, it is common to be so caught up with creating information products and affiliate marketing that you completely neglect crafting a powerful CTA, So, what is a CTA? CTA is an abbreviation for “call to action”. It’s a term used in marketing that describes the part of your sales letter, email, page, blog post, and other content that you create that helps make the sale. It’s the “call” you create for your audience to entice them to “take action.” Your call to action instructs your prospects on exactly what they should do, in a step by step manner. This is powerful and will make a difference in your bottom line.
You may want your audience to take any number of actions, and they can be placed anyplace within your marketing content. Some examples of actions you may want your audience to take:
- Download a Whitepaper
- Download a Free eBook
- Sign up for a Webinar or Teleseminar
- Get or Use a Coupon
- Attend an Event
- Sign up for More Information
- Download a Checklist
- Buy Your Product or Course
