Your Blog As a Learning Center
Think of Your Blog As a Learning Center
Most business blogs are lacking in many ways and not at all effective. They’re used for things like announcements and fluffy content that does nothing to capture leads and make sales. And if all you want is a place to jot down your thoughts, then skip this article. But if you want a blog that gets you more leads and more sales with every single piece of content you write, then think of your blog as a learning center first.
Forget about blogging as you know it and instead think of your blog as a learning center. (Jimmy D Brown is a master at sharing his learning center strategies and solutions in this area with us). This learning center will be a hub for all of your website’s most important content. Visitors will be able to find answers to their problems and find information on what they want to know.
You’re going to create content that resonates with your target audience and influences them to make a buying decision. Your goal should be to educate your prospects into becoming customers, and your customers into making repeat sales. And you’re going to do this without advertisements for your offerings.
The problem with ads is they are biased and present only one solution to a customer’s problem. This makes prospects skeptical and loses you the sale.
