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You Are Your Brand
Your Brand. What Does That Mean to You?
You Are Your Brand
Here’s a secret successful marketers know: customers don’t buy a product. They buy you.
Your personality. Your experience. The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.
When you think about memorable brands, companies like Nike, Apple, and Target come to mind. But building a brand isn’t just for billion-dollar companies. Any business today needs to be thinking about how it represents itself to the world. If you are your business, this is even truer.
Your personal brand is what makes you stand out. It defines who you are and what you do, and sets you apart from others in your field. It showcases your unique value and how you can help customers. It’s the reason they buy from you and not from someone else.
What people say about you and your products or services, to your face and behind your back, is part of your brand. How you dress and behave with others is part of your brand. Your online presence, including your…
