Why Writing for Visibility is So Important
Everything changed for me during the summer of 2010. That was when my first book was published and I was not prepared for what was to come. Established marketers began asking me to speak at their live events, to collaborate on joint venture projects, and to share my knowledge and experiences with their audiences. It was as though overnight I had become a different person. It was wonderful and scary all at the same time, and I was determined to learn from what was unfolding. Writing for visibility had become an integral piece of my entrepreneurial pursuits.
Soon I realized that a certain level of celebrity came along with being a published author. All of a sudden people knew my name and wanted to be associated with me. I took this all in stride and catapulted my business to the next level during that year. I also began writing my second book right away, and within another year I had three titles under my belt as my writing for visibility strategy took off.
Writing every day is a habit you want to take on. It was so difficult for me at first, but once I established the habit of writing it became second nature. Also, everything I write gets repurposed into other writing and presentations. Even a relatively short article like you are reading here will become a part of something much bigger over time. Remember that you are writing for visibility as you blog, write articles and short reports, and complete your book.
Remember that I started out as an online entrepreneur back in 2006, when there was no social media to speak of and publishing belonged to the traditional publishers. You have a distinct advantage in being able to connect more easily with people on social media and to embrace self-publishing as a means to increasing your visibility more quickly.
Choose your topics wisely, as people will tend to associate you with the subject matter you write about. I am careful to only write about the topics I have experience in and want to be known for in my online business.
The idea is that people will find your blog by searching for certain keywords on Google. They will find your book(s) by searching with the same phrases on Amazon, and they will find your podcasts by searching over at iTunes. This all adds up to millions of potential prospects and clients at any given time. I’m including podcasts in this discussion because you will always want to include your show notes so that listeners know what to expect from your call. I am not including YouTube because that is almost exclusively a visual medium.
Write every day. Write about yourself to find your voice. Write in a more determined way to build credibility. And be meaningful and purposeful as you are writing for visibility. You’ll be so glad you did this as you look back over your body of work a year from now.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And be sure to check out my popular training course, Really Simple Content Marketing.