Writing Content with SEO in Mind

Connie Ragen Green — Writing Content with SEO in Mind

Writing Content with SEO — Search Engine Optimization - Makes Sense

Let’s focus more on creating and writing content with SEO in mind for your audience. Again, the content that you put on your website is one of the most important factors for search engine optimization. Plus, it’s one of the most important things about your website because that is partly why your audience visits it.

Here are some strategies to make your content more SEO friendly:

• Research Keywords — Use one of the tools you are familiar with to research keywords. I like Answer the Public to begin with to find out which words and phrases people are typing into Google and Bing to search for what I am sharing in my business. Make a list of them. Start with the least competitive keywords. Put them in a spreadsheet and start creating content around them based on your upcoming promotions.
• Plan Your Content in Advance — Don’t just start writing and creating content without planning. When you have your keywords, either create products that match the keywords, or find products that you can promote. Then, put it on your editorial calendar so that you can plan it all out well. You will need blog posts, emails to promote blog posts, memes and blurbs for social media to promote the blog posts. Plus, you need…