Writing a Book Will Build Your Marketing Chops

Are you writing a book? Excellent! Now it’s time to think of this as “writing a book to build your marketing chops.”

Connie Ragen Green — Writing a Book Will Build Your Marketing Chops

Writing a good book is step one. The next step is getting it to sell. Gone are the days when the big publishing houses scheduled your book tours, television interviews, and radio spots. Exceptions are made for big name authors, of course, but most authors are responsible for their own marketing plans, and having a plan in advance may even assist in winning a publishing contract.

1. Put yourself in the spotlight. No more hiding behind the keyboard if you want to make book sales! Be proud of what you’ve produced and tell the world. Not a single soul will know about your book unless YOU tell them about it, via social media, press releases, and publicity events. You are the star of your business. And just remember: You can’t please everyone so keep your target audience in mind. Don’t listen to naysayers; pay attention to the reaction of your fans.
2. Perfect writing press releases and newsworthy pitches. What better way to tell the world about your new book than to write a press release. But to keep your press release from getting hidden at the bottom of the pile, learn how to write it so your book is seen as newsworthy. In media pitches, mention how you are also different from the competition and why you’re…