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WOW Factor: Taking Advantage of Your WOW Factor
Something Small Can Be HUGE for Your Business
What is your WOW! Factor when it comes to your online business? You might be missing the boat and shortchanging yourself if you aren’t making the most of your skills and expertise. The WOW factor makes a huge difference in how you are perceived by others.
Early on in my career as an online marketing strategist and mentor I worked with a man who desperately wanted to build an online business. I helped him to get started with a blog, an opt in page, and even an information product, but he just couldn’t seem to get any traction and his enthusiasm waned. After working with him for a few weeks I asked what kind of work he had done previously and was shocked to hear that he had been a CFO (Chief Financial Officer) for several Fortune 500 companies over a span of almost thirty years.
I quizzed him about his activities while with these companies, and it turned out he was something of an expert with Google Analytics and other programs. He had crunched numbers with lots of zeroes after them and was truly a numbers guy. So why didn’t he seize the opportunity to specialize in this area for his online business, instead of learning new skills that would take years to master? His answer was “I wanted to do something new instead of relying on what I already knew so well.” He…
