Work the Room — Selling at Live Events

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Connie Ragen Green — Work the Room: Selling at Live Events

Over this past decade I have attended and/or presented at over a hundred live events, conferences, and workshops. This does not include my own live events and retreats that I host several times each year. These are always quite lucrative for me because of something I will share with you here on how to work the room that leads to massive selling at live events, whether or not you are a speaker or presenter.

This first happened for me when I flew across the country from Los Angeles to Atlanta to attend Big Seminar in 2008. I went alone and did not know anyone personally, save for a few marketers whose lists I was on at that time. This was also my first marketing event and I had no idea about the concept of being able to “work the room” while I was there. Quite by accident I met someone on the first day who asked me about a course I was taking on the topic of blogging and visibility. I told him I would email him the link to sign up for this training and receive the bonuses being offered by the course creator and instructor. I did this, and he signed up that evening through my affiliate link. I gave no more thought to this and continued to learn and connect with people that week.

The following day I found myself in a conversation with a small group of people who asked me about the various courses and programs I was involved with as a new online entrepreneur. When I shared my recommendations I also told them that I was giving them an affiliate link to them. These people had been working online much longer than I had and both understood as well as expected me to share in this way. Also, I want to add here that I was using a link shortener for these links, making it much easier for me to remember them when I was in front of people and did not have access to my computer.

Giving no more thought to these two separate and unrelated incidents, I continued to enjoy the Big Seminar and to take copious notes throughout each of the sessions. I also met people who were extremely helpful to me and many of whom continue to be friends to this day. On Monday morning I flew back to Los Angeles and resumed my work from my home office.

It wasn’t until a few days later that I realized and more fully appreciated what had occurred at this live event. By making the effort to connect with new people and share what was working for me, I had in effect been able to “work the room”, selling courses, products, and programs through my affiliate links. The emails notifying me of these sales began pouring into my inbox and soon I realized that I had more than paid for my ticket to the Big Seminar, as well as my airline ticket and hotel room. Recommending what I loved and was benefiting from made sense for my “work the room” strategy.

I’ve taught this to my own students, clients, and those in my mentor program over the years, and continue to do this myself. Are you someone who can work the room, selling at live events to earn additional income?

Connie Ragen Green is a bestselling author, marketing mentor, and online marketing strategist, working with people and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability. If you’re interested in getting started with the journey to online entrepreneurship and taking your life to the next level, find out more by downloading your Online Entrepreneur Blueprint and get started today.

Originally published at

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.

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