Why You Need an Email List
Do You Really Need An Email List?
Let’s talk about list building, or more specifically why you need to build a list in the first place. It doesn’t matter what form your online presence takes — be it blogging, creating video content, running an online store or growing a social media presence — any online business can benefit from having a list and focusing on growing your subscriber base. Let’s discuss why you need an email list.
What makes email lists so special? It gives you a chance to talk directly to your audience. You don’t have to wait for them to come to your blog or login in to Instagram to see your content, your message, and your offers. Instead you get to go to them … their email inbox to be more specific.
While blog posts, videos, and social media posts lend themselves to talking to your entire audience at once, with email… even when you’re writing an email to a larger list, allows you to talk to each reader individually. While your blog posts for example are written to a whole segment of your audience, you can sound more personal and personable with your list.
Most importantly though, email marketing converts better than any other form of marketing and it’s the main reason why all your other marketing efforts should focus on growing your business and expanding your list. In other words, the list allows you to…
