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Why Entrepreneurs Must Think Like a Publisher
Think Like a Publisher for Great Success
Authors and Entrepreneurs Must Think Like Publishers to Achieve Their Dreams and Goals
When I got started as an online entrepreneur over a decade ago things were very different than they are today in regards to writing and publishing. There was no discussion around the concept that one must think like a publisher when it came to their writing.
In those days authors went through traditional publishing houses to publish their books, information product creation was in its infancy, and entrepreneurship was still attached to the brick and mortar world of business. These days one person can wear all three hats, and it is very common for someone like myself to be an author, publisher, marketer, and entrepreneur. When you think like a publisher from the very beginning will serve you well over time.
**Scroll to the bottom to download a checklist on How to Choose Your Book’s Category**
The writer as a publisher is not a new idea, and before the 1950s self-publishing was widely accepted. For a period of fifty years this strategy was looked down upon to some extent, and since about 2010 it is once again a widely accepted method for authors all over the…
