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When is the Best Time to Publish Blog Posts?
Hitting “Publish” at the Optimal Time Makes All the Difference
When I was a brand new blogger, well over a decade ago, my primary concern was with what to write. Then I became concerned about what to recommend. It was only after I had been blogging for about a year that I asked the question “when is the best time to publish blog posts?”
It turns out that everyone seems to have an opinion on this topic, so I chose to listen to the people who had been blogging for the longest period of time and enjoying the best results. One of these people is Darren Rouse from ProBlogger, and his post on when you should publish your blog posts makes some excellent points.
Darren says that years back, when people subscribed to blogs through RSS feeds and used something called feed readers to go through them (raise your hand if you remember this) then it was more important to publish your post at a time when the majority of your readership was online.
He goes on to say:
“Today, I’m not sure that the timing of your blogpost being published has as much impact as the timing of your social media post and your emails. They’re probably the big effectors today, but I guess there are a few things that you might want to consider when it comes to the timing of your blog post.”
