What’s Your “Why”?

Connie Ragen Green
5 min readJan 30, 2024
Connie Ragen Green — What’s Your “Why”?

If Your “WHY” Doesn’t Make You Cry, Perhaps It Isn’t Big Enough

During the years leading up to my coming online in 2006 and leaving my previous life behind, my “why” was building up to a single moment where there would be no turning back. But, I did not realize this until a year or so later. This was because I was not in tune with my body and mind nearly enough to recognize the signs of what was occurring in my life experience. What’s your “why”?

I’m really not sure who coined this phrase — If your “why” doesn’t make you cry, perhaps it isn’t big enough, but I’ve now heard it multiple times over the years, across multiple different industries, and know it holds significant truth.

Answering the question “What’s your why?” leads you to a statement of purpose that describes why you do the work you do and why you live the lifestyle you do. It is your calling. It is your conviction. It creates your legacy, long before you’ve even begun to think about the oeuvre that is the work you’ve done, goals you have accomplished, and the art of any type that you have created and shared with the world. You may think your impact has been small and reserved, but it’s, in fact, much greater than you could ever imagine.

WHY did you choose the career you started your working life with, way back when? WHY did you get married, raise children, and move into your first home? WHY did you make the conscious decision to leave your career at some point and start your business? WHY do you want to be an author or entrepreneur, or coach? WHY do you get up every single day and do the work required to become more successful on an ongoing basis?

Everyone must have a WHY and there are no right or wrong answers here. But if you find yourself unmotivated to work or if you find yourself procrastinating on projects, then it’s time to re-examine the main reason for your business.

Name Your Reason — or Your WHY — for Starting a Business

Focusing on your WHY can help motivate you, so write down your reason for starting a business on a regular basis. Did you want to fill your free time? Did you want to earn some play money or contribute to the family finances? Did you want to pay the medical bills of an aging parent or a sick child? Did you…



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://ConnieRagenGreen.com