What to Know Before You Start Podcasting

Connie Ragen Green
16 min readMay 12, 2022

Things I Wished I’d Known Before I Started Podcasting

Connie Ragen Green — What to Know Before You Start Podcasting

Podcasting is both the easiest thing in the world to do, and somehow also one of the most difficult. It’s easy because you can turn on a recording and talk — most anyone can do that. But it’s also hard because if you don’t know what you’re doing, your audience will consist of you, your dog and that’s about it. I’m going to share with you the 17 things that will make a difference and what to know before you start podcasting.

Before I go any further, I’ll share that my current podcast — Praestabilis: Excellence in Marketing is available on Amazon Music and also on Audible at no cost if you’d like to have a listen. This is my third podcast series, so I know a thing or two about what I’m sharing with you here.

The very best time to know what you’re doing in terms of creating a successful, highly popular podcast is long before you make your first recording. But for most podcasters, it’s a hard slog of trial and error, experimentation and wasted time while they learn the hard way just what works and what does not.

Fortunately for you, I’ve assembled some of the very best podcasting advice here for you to use in setting up your next podcast.

1: Knowing = Getting
Why do you want to podcast? If you know what you want to get out of podcasting then you’ll not only have a reason for learning this new skill, but you’ll also know what direction to take it in.
Are you podcasting just because everyone else seems to be doing it? Then don’t bother because you’ll just end up wasting your time.
Do you want to podcast to become known as an expert in your field, to connect with other movers and shakers and to sell products? Good, because now you have clear reasons for podcasting.

2: Your Email List Comes Before Your Podcast
Too many people get this one backwards. They think that having a podcast is a great way to start building an email list. But if you don’t already have an email list when you start podcasting, then who will be listening to those first podcast episodes?
Your very first step to a successful podcast is to start building an email list and a presence on social media…

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Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://ConnieRagenGreen.com