What is SEO and How Does It Work?

SEO is Search Engine Optimization… It’s Important!

Connie Ragen Green — What is SEO and How Does It Work?

SEO stands for search engine optimization. It refers to practices and tactics designed to improve the rank of a web page in organic search results. In plain language, it gets your website seen by Google, which in turn gets seen by people searching on Google. If you don’t employ SEO, Google won’t find your site and send the right people to it. When you ask yourself “What is SEO?” after reading this, your answers will be very different, I promise.

SEO practices involve the strategic use of keywords, chosen for their high search volume, throughout a site’s content and metadata. These are the terms people are entering when they’re searching for information related to your product, service, and site. The terms also tell Google what your website is about, so it will appear in search results when people type in your keywords.

Successful SEO relies on keywords and your site’s linking structure, including both on-page internal links and external links from other sites. Sound complicated? It’s actually not hard to do if you’re willing to put in some time.

There are also SEO specialists who provide services to small businesses and work on the backend of their websites. However, you can handle your own SEO by learning a few strategies and…