Videos to Drive Social Media Engagement

Connie Ragen Green
6 min readNov 7
Connie Ragen Green — Videos to Drive Social Media Engagement

Lights, Camera, Action: How to Use Video to Drive Your Social Media Engagement

Video content has never been as popular as it is today. Now is the time to start if you’re not already using videos to engage your social media audience. It takes nothing more than short, simple videos to drive social media engagement by offering tips and information. My own YouTube Channel has enabled me to connect with people all over the world who are interested in what I am doing online, and I may not otherwise have connected with them if it weren’t for me using videos to drive social media engagement.

This post will explain the reasons why video is essential for social media marketing and give you the 8 steps you need to take to get started. By the end, you’ll be ready to craft your own strategy that will get you results.

Why You Need Video in Your Social Media Marketing

Why is video so important? The main reason is that video content performs well on social media. It captures users’ attention and holds it longer than other formats, leading to higher engagement.

Video is beneficial for branding. It allows you to be authentic with your audience and builds a strong connection.

Video is also versatile. Anyone can use it to get results, regardless of your target market. It’s easy to produce short and simple videos, it costs little, and audiences across all demographics love it.

1. Define Your Objectives

You must be strategic with your video marketing to get results, so it needs a clearly defined objective. If you know what you want to achieve with your content, it’s easier to pick the right topics and deliver the necessary info to hit those targets.
For example, you might want to primarily use your videos to grow brand awareness. Your objective might be to drive traffic or bring new leads into your marketing. A common goal for social media is to engage more with your followers or online community.

2. Identify Your Target Audience

Next, you need to know who you want to reach with your videos. You should already have a good idea of who follows you on social media. Create a…

Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.