Using Artificial Intelligence (AI) As an Online Marketer

Connie Ragen Green
7 min readFeb 1, 2024
Connie Ragen Green — Using AI As an Online Marketer

Using AI as an Online Marketer Makes Sense on Many Levels

Are you an online entrepreneur who keeps hearing all the buzz about artificial intelligence (AI), but you don’t see the same results as others? It may be because you’ve missed out on two very important lessons. Let’s take a look at using AI as an online marketer.

If you haven’t yet harnessed the power of artificial intelligence for your business, you may love what I’m sharing with you here as you grow your business online.

There are many directions you can go with the use of AI, but two things you must know are how to prompt effectively and the many ways you can use these tools to maximize the results in your business.

Today, we’re going to cover these so that you’re armed with all you need to know to get started and continue leveraging AI to your advantage. This will help you serve your customers better and also edge out the competition when it matters.

How to Prompt Effectively

You may be thinking that a prompt is a prompt — that if you instruct ChatGPT to write an article about weight loss, it should do it. But that kind of mindset is where you end up losing faith in this technology.

An effective prompt does more than give AI vague or broad instructions. It adds qualifier to the mix that tell it who to write for (your audience), what tone to use, the length of output you want and more.

When you begin a prompt conversation (sequence of prompts) back and forth with AI, you’ll discover that the end result of what it creates for you is precisely what you wanted.

In order to achieve the best use of AI, you need to include pertinent details that help AI create content, conduct research, analyze something and more. What if you don’t know what you need? This problem is quickly solved when you are using AI as an online marketer.

AI can help with that, too. The preliminary prompts you’re going to use for that purpose can be prompting AI to research your niche, figure out the demographics and then nail down a slant and topic that’s right for your target audience.



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.