Traffic and Conversion: Doing What Works
--
Doing More of What Works to Increase Your Traffic and Conversion
You’ve seen it mentioned already… driving targeted traffic to your sites, and focusing on traffic and conversion overall will increase your bottom line. Using data from analytics to enable you to do more of what works, less of what doesn’t, and test out new ideas is a no-brainer. There are several different analytics software packages you can buy that are cloud-based, but you may as well use what’s easily available and what everyone else uses as their basis: Google Analytics.
***Scroll to the Bottom to Download your “Driving Traffic Without Breaking the Bank” Workbook — No Opt In Required
If you don’t have Google Analytics on your site right now, please go install it today. Sign up for an Analytics account via your Google email address or business account so that you can get a number. If you have a WordPress website, you can easily accomplish this by using a plugin that fits your needs.
You can find a list of them through the WordPress.org website. You may already have a theme that has a plugin. You can then simply provide your account number and connect the two and within 48 hours or so, you’ll start gathering data from your traffic. Via Google Analytics you can:
- Learn Page Views
- Know Your Bounce Rate — this refers to how long someone stays on your page before bouncing off to somewhere else.
- View Your Traffic Source — are visitors finding you through your email messages, social media, referrals from affiliates and customers, organically by searching on Google or Bing, books you have published, another one of your websites, or somewhere else? You’ll want to know.
- Determine Your Conversion Rate
- Understand Traffic Sources
- Learn Demographic Information About Visitors — once I began studying my analytics, I realized many things; over fort percent of my target audience is made up of men, ages 35 and older and from all over the world. It’s important to know these details so you may better serve those who are attracted to your message.
- Know What People Search For — perhaps visitors are looking for specific information on a topic you haven’t…
