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The ONE Thing for Entrepreneurs

Connie Ragen Green
4 min readFeb 7, 2025

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I have been rereading by Gary Keller and Jay Papasan and was inspired to share my thoughts on the concepts they are sharing with you here. From the first day I started my online business back in 2006 I knew that my goal would be to have extraordinary results. This book wasn’t published until 2013 and has certainly made a difference in how I approach almost everything in my life and business.

Keller and Papasan begin their book with this quote:

Be like a postage stamp — stick to one thing until you get there.

Perhaps I already knew the importance of commitment and perseverance but it was not a part of my thinking and actions with any regularity.

Their formula for implementing your ONE thing is based upon their research and the precept that the path to achieving extraordinary results in your life is based around the concepts of “purpose, priority, and productivity.” I have focused on productivity and time management for well over a decade now and even have a bestselling book on . So it was the “purpose” and “priority” pieces of this triad that I needed to focus on most.

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Connie Ragen Green
Connie Ragen Green

Written by Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.

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