The Email Marketing Ballet — A Delicate Dance

The concept of sending email messages to people who have agreed to receive them from you is one that requires trust and belief from both parties.

Connie Ragen Green — The Email Marketing Ballet — A Delicate Dance

The Email Marketing Ballet is a Delicate Dance

The concept of sending email messages to people who have agreed to receive them from you is one that requires trust and belief from both parties. The sender seldom knows when or if the recipient has received, opened, read, internalized, and taken action on the contents of the message. The recipient never knows exactly when the message will arrive and if it will contain something of great value to them on that particular day. Email marketing makes my world go ’round and will for you as well if you’re up to the challenge. Let’s take a look at what I describe as the “email marketing ballet.”

I originally started this post when spring training reporting was to begin in just a few days. That has all changed during the spring of 2020 but I thought I would use continue to use baseball as my analogy. The only change I will make is to assume the players are actually at spring training and want the batter to hit the ball most of the time.

In this case the sender is the pitcher, waiting on the mound for everything to be just right. Even though the recipient of his pitch is in view…