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Testimonials: Selling Yourself to Others
Selling Yourself to Others with Testimonials for Awesome Results
Did you know that what others say about you is about one thousand times more believable than what you say about yourself? I first learned this from legendary marketer Dan Kennedy when I started my online business as an entrepreneur in 2006. I’ve continued to find this to be true, especially on the internet where people may live halfway around the world from you. Let’s talk about testimonials: Selling yourself to others is crucial to your success in every area of your life.
Whenever someone tells you in person or emails you with a compliment about what you are doing in any aspect of your business, ask them right away if you can use what they’ve said as a testimonial. Most people are happy to let you use their comment, along with their full name, city, and website. You may wish to include one or two of these in your emails to let the rest of your list know how others feel about you and what you are doing.
Testimonials: Selling Yourself Within Your Sales Letters
When it comes to your sells letters, testimonial make a huge difference in how others perceive you, in relation to what you have to offer as a part of your business.
