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Storytelling As a Marketing Plan
Telling Stories That Market You Well
We all have a story. It begins when we are born, but we typically don’t begin to share it with others until we are in our late teens or early twenties. This is when we begin to realize that our story impacts others and affects the way they think of us. Telling stories that market you well is an acquired skill, and one that will serve you in untold ways. Let’s discuss storytelling as a marketing plan…
Use These 4 P’s To Tell a Better Story
Some of the best-selling books of all time were rejected when they were first proposed to dozens and sometimes hundreds of publishers. Then they were finally accepted and made their authors wealthy. They were read by millions and millions of people. Why did so many would-be publishers pass on those manuscripts?
Sometimes it’s because an experienced publisher didn’t find certain components in the story.
When something works time, and again, it’s hard to make an argument for abandoning it. It’s like the old saying that tells us if something isn’t broken, why would we try to fix it? You might do nothing more than mess up something that’s working fine already.
Traditional publishers don’t like taking chances. Their job is on the line. They would rather play it safe and…
