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Solid SEO Strategy: Using Keywords to Find Your Target Audience

Connie Ragen Green
6 min readSep 2, 2021

Why You Need A Solid SEO Strategy And A Way To Measure Results

Connie Ragen Green: Solid SEO Strategy… Using Keywords to Find Your Target Audience

Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out. The same holds true with website traffic in general, and search engine optimization in particular. With a solid SEO strategy, you will have a goal in mind, and a plan for what to do to get there. Even if you’re new to SEO (search engine optimization) and you don’t quite understand what it will take to get a certain keyword ranking, or even what a realistic keyword goal is for you, it’s good to have a plan. You can always tweak and adjust both your plan and your strategy as you go along.

When you have a workable strategy with defined goals, and a way to track the results you are getting over time, it becomes easy to determine if your strategy is working. Without either of those, you’re guessing at best, and that’s not a good business practice. Search engine optimization takes time and effort. And if you’re hiring someone to help you, it can involve quite a bit of money.

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Connie Ragen Green
Connie Ragen Green

Written by Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://Linktr.ee/ConnieRagenGreen

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