Social Media Marketing Insights
Social Media Marketing Insights from Social Media Managers
When it comes to social media marketing, everything changes while everything stays the same. New trends, new platforms, new forms of content and even new rules can make a marketer throw up their hands and wonder if their old boss is hiring. Let’s discuss the social media marketing insights that make sense for your business goals and strategies.
It all boils down to the same simple goal year after year, decade after decade, and it’s this: How best to use social media to gain an audience that buys your products. Everything else is irrelevant and pretty much a waste of time.
Drawing from the experiences of over 1,000 global social media marketers inside HubSpot’s Annual State of Social Media Report, here are 7.5 important findings and actionable takeaways to help you elevate your social media game in 2023.
1: Build an Active Social Media Community to Increase Engagement
An overwhelming 90% of social media marketers assert that constructing an active online community is paramount to achieving success in social media strategies this year. Social media communities enable your followers to engage with one another, fostering a sense of value and connection to your brand.
Imagine being that person…
