Small Business Struggles to Overcome

Connie Ragen Green
12 min readMay 30, 2024
Connie Ragen Green — Small Business Struggles to Overcome

Even If You’re a New Entrepreneur, You Can Succeed!

Small business struggles are simply a part of learning how to navigate the waters of entrepreneurship. We’ve all been there, so I wanted to share the details of some small business struggles you can easily overcome.

Build a Brand that Gets You Noticed

One of the benefits of owning a small business lies in the unique nuances that make your business original. Having a small business allows you to offer goods and services to whatever market you choose in whatever manner you prefer. If you want to sell ice cream to surfers from a floating dock, or open a doggie spa for pampered pooches, the sky’s the limit.

Small businesses have a lot of competition, both on the large and small scale. That’s why it’s important to figure out how to stand out in the crowd and grab some attention. In a sea of sameness, showcasing something unique and different is the best way to build a brand and your reputation.

Don’t Be Afraid of Who You Want to Be

Sometimes it’s good to be weird, bold, quirky, funny, etc. You may feel inclined to keep things safe when creating a brand, but that could work against you. Toning things down too much can result in going unnoticed or appearing down right boring…



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.