Signing Prospects Up to Your List
Signing Prospects Up to Your List is an Art Form Worth Perfecting
I have become an observer of human behavior, namely my own. When I visit someone’s blog or website for the first time I wait to see if I am compelled to join their list. Most of the time I am not. I read what I came to see and then click to leave their site — forever. Signing up prospects as a part of list building is more of an art than a science, I’ve discovered.
One of the best ways to convince someone to sign up to your list is when you share good content that turns them into a fan from the very beginning. It’s human nature for people to flock to those who serve their needs, and a blog allows you to step up and serve an audience that’s hungry for solutions that can improve their lives.
Make Signing Up to Your List Easy and Memorable
Some consumers who aren’t marketers don’t know how to get on someone’s list. They don’t even know there is such a thing, so don’t blindly assume they’ll spot your opt in form and hand over their name and email address.
You want to make the process easy and exciting. First, make sure you place your sign up form in more than just your sidebar. That’s one place it should be, but it can also be at the bottom of every blog post as well as on a landing page where you have a specific free gift…
