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Shopping Cart Strategies: How’s the Money Going to Change Hands?

Connie Ragen Green
12 min readJan 18, 2022

Shopping Cart Strategies for New and Seasoned Marketers Alike

Connie Ragen Green: Shopping Cart Strategies

Once your site is designed and hosted on a server, you want to have a way for your customers to pay you for your products, courses, and other creations and then download their purchase onto their own computer. There are a few ways you can do this, but I’m going to focus on the big ones since you’re going to be dabbling in information products. Here’s one of the drawbacks to knowing so many of the “gurus”: drowning in differing opinions when it comes to shopping cart strategies.

Some claim that ClickBank is horrible, while others can’t stand anything but. Here’s what you do — post your product on more than one service. What would it hurt? Let me give you the skinny on two main ones — ClickBank and Pay Dot Com. I don’t want to bury you with information overload, and if you know these two, you’ll be in good hands starting out. Let’s get started with the most important shopping cart strategies, shall we?

Choosing ClickBank to Enhance Your Shopping Cart Strategies

To some, ClickBank has been the best choice for written info products, even though technically, you can have your own bank accept payments for you on your site. Word of warning — it can be very expensive…

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Connie Ragen Green
Connie Ragen Green

Written by Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://Linktr.ee/ConnieRagenGreen

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