Member-only story
SEO: Understanding How Search Engines Work
Learning About SEO — How Search Engines Work
Search engines and search engine optimization (SEO) are a cornerstone of the internet. They help you find information, products, and services faster. But have you ever stopped to learn how search engines actually work? Becoming familiar with SEO… understanding how search engines work is extremely helpful in finding more accurate results when performing searches online. It also helps you, as a business, to market your products and services better.
Here is what you need to understand about search engines in a nutshell:
Crawling: The first step in understanding how search engines work is understanding what crawling is. Crawling involves ‘crawlers’ or ‘spiders’ that scour through webpages and collect data on the available content. This data is then stored in the search engine database, which provides relevant results to those searching for specific terms or topics.
Indexing: Once the crawlers have collected all of the information from a website, it needs to be indexed. Indexing involves taking the data and placing it into categories so that it’s easier for users to find what they’re looking for when searching. This works through algorithms — specific sets of instructions; that index web pages based on their relevance to…
