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SEO — Site Structure

Connie Ragen Green
3 min readFeb 27, 2019
Connie Ragen Green — Site Structure

SEO encompasses the code you use on your site to make it easy to access and load fast. Plus, SEO involves the titles of your articles, pages, and blog posts. SEO site structure is about how you should format your content in terms of the URL, title, H1 and H2 tags. In addition, SEO helps you develop good titles, and write meta descriptions that get results.

Creating Your SEO Site Structure

Your site structure tells Google, and your audience, what parts of your site are most important. The moment someone gets to your website they’re either going to find what they want, or they’re going to leave. The right site structure will improve SEO and usability too.

Plan Site Hierarchy in Advance

It can help people to write out on paper the navigation of their site. The best site structure looks like a triangle, with the smallest part at the top — which is the main menu. After that, everything links out further and further until you get to an individual blog post and content pages, which are going to mostly be discovered via internal linking.

Make Your SEO Site Structure Logical

The linking structure should be logical in nature. The best way to think about this is to try to put yourself in your customer’s mind and start from the beginning. If you looked at your site for the first time, what…

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Connie Ragen Green
Connie Ragen Green

Written by Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://Linktr.ee/ConnieRagenGreen

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