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SEO: Optimizing Page Titles and Meta Descriptions
SEO: Best Practices for Optimizing Page Titles and Meta Descriptions
Optimizing page titles and meta descriptions is invaluable to the success of your online business. High-quality titles and meta descriptions make your content more appealing, increasing user engagement and driving conversions.
The following are eight best practices for optimizing page titles and meta descriptions:
Craft a Compelling Headline
Your page title should clearly communicate what your content is about and instantly capture user attention with an interesting headline that drives clicks. Ensure the title is no more than 70 characters long, so it doesn’t get cut off in search engine results pages.
Use Keywords Wisely
Include primary and secondary keywords in the page title to help increase relevancy — but don’t keyword stuff. Search engines penalize websites for excessive use of keywords, which may reduce your rank on SERPs.
Keep Titles Short
Page titles should be kept short and to the point — between 50–60 characters. Longer titles often get truncated in search engine results pages, making many users unable to read all of them. Ensure that anything important is included before or after…
