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Road Trips to Enhance Your Small Business Perspective
The Road Trip
My small business perspective was recently enhanced. During the summer of 2016 I took a road trip across the country. Over the course of twenty-one days I covered six thousand three hundred miles and traveled through seventeen different states. What began as a convenient way to meet with clients located far and wide became a case study in how small businesses operate in different regions of our great country. I highly recommend that you do something similar, even if only on a small scale to get the benefit of interacting with business owners and customers in a variety of situations.
My first stop was at a Cracker Barrel restaurant located in Flagstaff, Arizona. It had been years since I had patronized this chain and I longed to see if it was as I remembered it from more than twenty years ago. When you first enter the building you find yourself in their country store, filled with items from the past. As you work your way towards the restaurant it’s apparent that everything has been strategically placed to make you feel right at home.
From the employees dressed in clothing from a hundred years ago to food that is both delicious and reasonably priced, Cracker Barrel bends over backwards to make customers feel like family. It made me question my own methods of doing business online…
