Why Repurposing Content Just Makes Sense
When I create content of any type, and that would include written content, audio recording, and videos, it isn’t long before I begin repurposing content into other formats. I’m going to share with you here how to get started with this marketing and content creation strategy for best results in your own online business.
You may be thinking that people do not wish to be exposed to the same or similar content more than once, but I have found that not to be true at all during my decade working as an online entrepreneur. Instead, we all welcome the opportunity to revisit topics again over time, especially in a variety of formats.
You have a different learning style and preference than the next person, and if you are able to consume information in a way that is easier and more enjoyable for you to absorb then you will benefit. And if your business has grown within the last 6 months? If so, there’s a good chance that your content is going to be reaching an all new audience for the most part. Also, I’ve found that if I wait at least six months to share content with my community they are quite receptive to it.
Repurposing content is based on finding evergreen (something that will be relevant for many years to come) content and turning it into a slightly different format to share. For example, repurposing content that was originally created in a written format into audio or video content makes a lot of sense. My personal preference is to consume content while reading and listening to it simultaneously, and many people love this as well. You will want to survey your target audience to see which formats they prefer before you begin repurposing content for them.
Start by reading through your blog posts to see which ones could be put together into a short report with audio or a slide presentation. The best idea is to combine your content into something new that is also more substantial in terms of length. Then get busy repurposing this content and immediately begin distributing it to your community, both as free giveaways and as paid products and courses.
If you make a plan and a schedule for this, you will find that you have more content than you could ever get to over time. Perhaps spending two days a week in content creation and three days a week repurposing content will be the most effective strategy for you. Find a rhythm that works for you and stick with it for at least a month before evaluating what you have done.
As you can see, the idea of creating content and then repurposing it into other formats is a solid business model that can be replicated easily over the lifetime of your business.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. Be sure to take a look at my Really Simple Content Marketing training course to help get you started on how to think like a publisher.