Profit When You Add the WOW Factor

Connie Ragen Green
3 min readMay 5, 2022

How to Profit When You Add the Wow Factor to Your Business

Connie Ragen Green — How to Profit When You Add the WOW Factor

How do you create a long-lasting relationship with clients that adds value for both you and them? Let’s talk about how you’ll profit when you add the wow factor to your business.

What’s the Wow Factor?

When you wow a client, it means you’ve exceeded their expectations. Your service surprises and delights them, hence the name. Your goal is to get an enthusiastic (if not literal) “Wow!” from every client.

Put yourself in your client’s shoes. They’re expecting a weekly hour-long coaching session that focuses on their problems and offers solutions. After signing up and before their first session, offer them a free gift of an eBook, with tips to overcome the specific issues they’re facing.

You’ve already blown them away by going above and beyond. Just imagine how energized they’ll be when they sit down for their first session. You will be sure to profit when you add the WOW factor, and here is how to get started…

Why We Wow
There are 3 simple reasons why the wow factor works:
1. You deliver more value. Everyone wants to get added value from their purchases and your business coaching clients are no exception. They signed up for 8 sessions, but you’ve unexpectedly given them more. Now your coaching has instantly increased in value.
2. It builds trust and nurtures relationships. If you wow well, your client will see you as not just a paid business coach, but as someone who genuinely cares about them.
3. The wow factor brings you more profits and better client retention. Wowing your clients at key points in your relationship is a guaranteed way to ensure continued profits for your business coaching.

Here are a few simple techniques that are proven to wow business coaching clients. You can also incorporate unique methods of your own once you get the hang of it.

Offer a Free Gift

A simple way to wow is to offer a free gift. Give your client something of value that’s related to your business coaching or issues they’re facing. If it’s useful and it helps them solve a…

Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.

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