Prepare Your Business for Tough Times

Connie Ragen Green
6 min readNov 17, 2022
Connie Ragen Green — Prepare Your Business for Tough Times

How to Prepare Your Business for Tough Times

What do you do when the going gets rough? In recent years, we’ve all experienced issues in our business related to global events or economic downturns. What’s happening “over there” can have a huge impact on your small business right here, so you’ll want to prepare your business for tough times.

When times get tough, some businesses perish while others not only survive but thrive. You can get through it with flying colors too. The key is to prepare well.

What Can Happen and How Can It Affect You?

There are several things that can happen anywhere in the world and have a direct effect on your business.

Economic Downturns. Economic difficulties can squeeze the market, your customers, or you, forcing everyone to reevaluate how they spend money. Even an economic crash on the other side of the world can be felt locally. You’ll then have to figure out how to meet your customers’ changing needs while your budget is also strained.

Global Pandemic. In the last few years, we’ve all felt the effects of the Covid-19 pandemic. People stayed home more, causing difficulties for small businesses, some of whom closed their doors. Labor shortages and supply chain problems have also trickled down to small local businesses.

Climate Change. Weird weather patterns caused by climate change are already causing disruptions around the world. Even close to home, heatwaves, droughts, and extreme temperature have caused supply chain problems and economic hardship.

Cyberattacks. These attacks are increasing at an alarming rate. No business no matter how small is totally safe. A major cyberattack could bring down a city’s power grid, which would cause many problems for businesses and individuals alike.

War. A conflict even in a far-flung part of the world can have a major impact on supply chains and the globalized economy.
Personal Problems. Tough times don’t come only from global pandemics and military conflicts. Health, financial, or personal issues in your life, or the lives of members of your market, could have a massive impact on your business.

Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.

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