Podcasting As a Marketing Strategy

Connie Ragen Green
6 min readSep 7
Connie Ragen Green — Podcasting As a Marketing Strategy

10 Reasons to Make Podcasting Your Next Marketing Strategy

Podcasting has emerged as a powerful tool for engaging with audiences and expanding brand awareness in recent years. They are extremely popular, offering content on a wide variety of topics. I embraced podcasting as a marketing strategy years ago, and am now hosting my third podcast series in the past decade, and this most recent one is called “Praestabilis: Excellence in Marketing” if you’d like to check it out.

Have you thought about starting your own? Here are 10 reasons why every business should consider launching a podcast…

1. Broaden and Diversify Your Reach

Podcasting allows you to tap into a vast and diverse audience base. You can target any segment of the market and find listeners around the world. This is a great way to broaden your brand’s reach and gain exposure in sectors of the market that you otherwise couldn’t have.

For example, if you have a fitness brand, you might create a podcast for a specific demographic like runners, weightlifters, or yoga practitioners. On the other hand, a software company might make a show about technology trends, entrepreneurship, or business growth strategies to attract listeners beyond their usual customer base.

2. Establish Your Authority and Find Your Voice

You can dive deep into topics relevant to your audience through your podcast. You’re also able to position yourself as an expert in your niche by offering in-depth analysis, tips, and strategies that help your listeners overcome challenges and solve problems. By addressing their pain points and providing practical solutions, you become a valuable resource for your audience.

Interviewing high-profile guests is another powerful way to build your reputation in your niche. You can invite industry leaders, influencers, and experts to share their insights and experiences. This shows you’re well-connected within your industry and respected by your peers.

3. Create a Personal Connection

Compared to other types of content, the audio format fosters a sense of familiarity and authenticity. The personal touch and conversational nature create a deep…

Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://ConnieRagenGreen.com