Message to Market Match: Why It Matters

Connie Ragen Green — Message to Market Match: Why It Matters

I first heard the phrase “message-to-market” match from an early mentor, Alex Mandossian. He explained its meaning in great detail but I didn’t get it. In 2006 this was too abstract a concept for me to wrap my mind around and I filed it somewhere in the back of my mind to retrieve at a later point in time. That time came sooner rather than later as I experienced greater success when my messages began to meet my market…