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Membership Sites: Retention is Key
Retention Secrets to Grow Your Memberships
When it comes to membership sites, retention is key. Keeping your existing members happy and active month after month is crucial and the key to a profitable membership site. Let’s discuss this important topic of membership sites: retention is key in greater detail…
Not only do these existing members keep paying their membership fees every month, but they also put even more profit in your pocket by taking advantage of your backend offers. That’s why you’ll want to check out these five ways to keep members active, satisfied, and paying their membership fees…
5 Ways To Keep Members Active Month After Month
1. Unlock Additional Content Strategically
The idea behind this strategy is to unlock content after a certain period of time has elapsed.
Hint: Your goal is to identify what month is the most common cancel point, and then unlock content that keeps members active AFTER that point.
For example, if you find that you have the highest churn rate right before people enter their fourth month of membership (i.e., they cancel after three months), then you’ll want to unlock bonuses and other content during month number four. These should be highly desirable, highly valuable…
