Member-only story
Membership Profitability
The Profit Trifecta for Your Membership Site
Today I’ll Share 3 Keys To Maximizing Membership Profitability…
So, imagine this… Your site is up and running. (Yay!) You’ve got a set of initial members. (Woot!) You’re making some money. (Hooray!). This worked out exactly like you hoped that it would. Let’s go deeper into the strategies around membership profitability.
Now what?
Is that where you stop and rest on your successes? No way! It’s time to take things to the next level.
What happens next is that you need to maximize your membership profitability. Primarily, you do this in three ways:
• Churn reduction.
• Creation of backend offers.
• Customer acquisition.
Let’s look at these three profitability factors separately…
1. Churn Reduction
The first thing you need to consider is how to reduce churn (meaning reducing the number of people who drop out of your membership site). Or another way to put it is you need to improve your retention rate.
So, how do you do this? Check out these two ideas…
Create an Onboarding Sequence
