Marketing “Rule of One”
The Marketing “Rule of One” is the Road to Online Marketing Success
Are You Familiar with the Marketing “Rule of One”? This could make all the difference as you move closer to achieving your goals of time and financial freedom and super productivity with an online business.
The marketing “rule of one” is really quite simple. because it actually makes your marketing much easier, rather than harder. And it’s mighty, because this one small change produces massive results. Finally, it’s effective because when applied correctly, the conversions are typically nothing short of phenomenal.
In fact, I’ve seen this rule turn a losing campaign into healthy profit and a profitable campaign into an empire.
The Rule of One states: Your marketing should focus on ONE big idea, ONE prospect, ONE main benefit, ONE core emotion and ONE call to action. One big idea presented in a clear and convincing manner is more powerful than a string of mediocre ideas. And it’s far more memorable, too.
If you offer reason after reason on why your prospect should buy, they will often end up confused and the sale will be lost. A multitude of points weakens each point in turn because it seems none of them are strong enough to stand on their own. You must always think of your cash flow in your…
