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Marketing Predictions: Trends for the 2020s
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what is hot in the coming year. Unfortunately, most of us are not clairvoyant nor do we possess a super power, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. Some of the hot trends that began in 2020 will continue throughout this decade, while others will also start to take center stage. Let’s explore the trends and make some marketing predictions to benefit our business endeavors.
Search Engine Optimization — Not Keywords, But Keyword “Clusters”
Marketing predictions around SEO (search engine optimization) will now be more about clusters, not keywords. This has been happening more and more in the last few years, but the algorithms are now being specifically set to look for groupings of words, not just isolated words.
According to SEO giant and authority site Moz…
One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?
Why target only one keyword with one piece of content when you can target 20?
