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LinkedIn: Profile Optimization Strategies
LinkedIn Profile Optimization Strategies and Settings
What kind of message does your current LinkedIn profile make to potential clients?
Is the first impression others see what you want them to know about your brand?
Did you know your LinkedIn profile is almost as important as your website?
Do you know which sections of your profile are the most important?
LinkedIn is one of the top social media sources for professionals to connect with others. According to LinkedIn, they are the “largest professional network with more than 610 million users in more than 200 countries and territories worldwide.” With that many users it can be difficult to get eyes on your brand. That’s why it’s important your profile is optimized for maximum exposure.
When people do a search for you or your brand, they often go to Google. Your LinkedIn profile will most likely show up in the first three positions of the search results. It’s often where those searching will click first to learn more about you.
If your profile is slim or hasn’t been updated since you first created it years ago, it may not be making the right first impression for prospective clients, customers, or potential partners. It’s imperative to…
