LinkedIn: Headlines That Get Noticed

Connie Ragen Green — LinkedIn: Headlines That Get Noticed

LinkedIn Headlines: Worth Your Time and Efforts

Headlines are the 1 to 3 lines right under your name. This is possibly the most important area of your LinkedIn profile and deserves to be created like a web sales copy headline.

So how do you write LinkedIn headlines that get noticed?

1. Start by searching other people in your industry on LinkedIn to find fresh examples of what their headline looks like. DO NOT COPY their headline.
2. Use your personality and think about how those you are targeting would think. What do you think they want to see? What words would they likely be searching for in a client, servicer, or provider?
3. Pluck a few sentences from your resume or bio that best describe what you offer and condense them into a good headline sentence.
4. Always update your headline as you advance in your career and things change.
5. Use this formula to make your headline stand out:

Job title/company plus Relevant Keywords plus Eye-catching statement about you/Something about you that makes others want to get to know you/personality

Your job title should, of course, be included as it shows relevancy to searchers but you want to build your headline from here to…