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LinkedIn for Content Marketing
Why It Makes Sense to Market Your Content on LinkedIn
LinkedIn is an excellent location to use for content marketing. Content marketing is an essential part of doing business today, whether you have an online or offline business. You need content to communicate with your audience, to produce useful information, and maybe even to create your products. I had a call with marketing expert Brian Basilico after he presented at my live marketing event in Los Angeles and he shared how he was using LinkedIn to attract a following of prospects who would be interested in what he was doing in his business. This was in 2015 and at that time I did not think of this strategy to grow your business. It works! To use LinkedIn for content marketing, try following these tips for success…
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Know Your Content Marketing Goals
Do you want to generate more leads, grow brand awareness, promote your products or services, connect with your ideal customers or clients, or build a community around your brand? LinkedIn can do all the above. But before you publish anything, know what your goal is and what the point of the content you’ll publish is.
Understand the Places You Can Publish Content on LinkedIn
