Failure to Launch Your Product: What’s Holding You Back?
Jayna had several eBooks, smart reports, and e-courses sitting on her hard drive. Each project was “almost” ready to launch. She would go to networking conferences and attend online webinars. She would tell the other attendees about her projects and she even had several people interested in them. But a year later, she was still in the exact same place. She never launched anything. You’ll be different, and launch your product now, right?
Maybe you can relate to Jayna. You have a hard drive filled with projects you haven’t launched. You’re an awesome dreamer, creator, and doer. But you’re still not putting yourself out there.
You’re hiding your best work from the world and it’s time for a change. To start launching your products, you first have to understand what’s been holding you back. Here are the most common reasons why you’re stuck…
Fear You’re Not Ready
You tell yourself that you’ll launch soon. You just have to learn a little bit more. Maybe you tell yourself you need to take a course on Facebook ads before you can launch. Maybe you believe that you need to have a shiny website with all the bells and whistles before you can share your product with the world.
But most people never really feel ‘ready’. You have to accept that there are some things you can only learn from hands-on experience and that type of experience comes from launching.
Fear You’ll Be Rejected
With a launch, people will be giving you feedback, either with their checkbooks or their words. Some will even give you both. But don’t fear this feedback. It will allow you to fine-tune your current offering and launch another product that your community will benefit from.
Fear You’re Not Good Enough
Insecurities can destroy your business if you let them. What you have to understand is you’ll never become an expert. Even the smartest, most educated solopreneur is still learning new things. There’s always another rung you can climb on the success ladder.
But in the meantime, it’s not fun to hold back your best material from your community. They want your expertise and your knowledge. What’s more, they want to…