Laptop Lifestyle: Models That Work

Connie Ragen Green
9 min readNov 29, 2022
Connie Ragen Green — Laptop Lifestyle: Models That Work

Does the Laptop Lifestyle Make Sense for You?

Since 2006, I’ve been earning my living almost exclusively online. I say “almost” because I am also a public speaker and marketing consultant, both of which I do primarily in person. Here, we’ll focus on the online aspects of the laptop lifestyle models.

Create And Sell Information Products

Typically, what we’re talking about here are information products that are designed to help people solve a problem, achieve a goal or better enjoy an interest.

In other words… You create and sell information products (based on your own experience, knowledge and interest) that help others meet a need.

These information products can come in a wide variety of formats including eBooks, courses, videos, audios, membership sites and tools (such as checklists, worksheets, planners, cheat sheets, templates and similar).

NOTE: Selling fiction books is also a viable way to make money. You can sell Kindle books, hard copy books on Amazon, and similar. However, for the purposes of this discussion, we’re going to focus on selling non-fiction information products.

So, what all does this particular method entail? Here’s a quick overview:

Step 1: Find Out What’s Popular And Profitable

The first thing you’ll need to do is your market research, which is where you figure out two things:

1. Which markets and niches are popular and profitable.

2. Which topics within each of these niches are popular and profitable.

The key here is that you’re looking for evergreen niches (avoiding “fads”) where there is longstanding evidence that people are already purchasing a variety of products within the niche. Then do your research to see which topics in particular they’re purchasing.

For example, weight loss is a big, evergreen market. “Weight loss for women” is a good niche within that market. And then if you do your research, you may find topics such as “low carb dieting” and “getting rid of belly fat” are popular topics. You can then create your own unique products on the same topic.

Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.