Member-only story
Keyword Strategy to Build Your SEO
Developing Your Keyword Strategy
As quickly as the search engines change their algorithms, it seems like you must come up with a new strategy. But, if you use smart techniques designed to make your content better instead of trying to trick the system, you’ll always be ahead of the game. To ensure that you’re using a good keyword strategy, these tips will help.
SEO practices enable people who are searching for your topic to find it (using a search engine like Google Search or Bing), due to the content and information that you put on and off your site.
Types of Keywords
There are single keywords, long-tail keywords, keyword phrases and more. Some keywords are related to the market and some are related to the customer. There are product-focused keywords, thought leader keywords, competing keywords, and related keywords.
Additionally, there are geotargeted keywords. For the purposes of this report, you’re going to want to find long-tail keywords, keyword phrases, and low-competition keywords as a part of your overall keyword strategy. A low-competition keyword is easier to rank for because the big-name brands aren’t spending a lot of money trying to attract people to that keyword.
Keyword Research
