Introverts: Use Your Strengths in Business

Connie Ragen Green
12 min readNov 16, 2023
Connie Ragen Green — Introverts: Use Your Strengths in Business

Introverts: Use Your Strengths to Grow Your Business

Reasons Why Knowing Your Personality Traits Can Lead to Success

Inc. Magazine recently reported that the old standards of money, IQ, and even education have far less to do with success than personality. In fact, brain power has a nearly miniscule affect on your likelihood for success, with high IQs only factoring into the success equation for one to two percent of people. As introverts, you use your strengths to grow your business.

Grades and achievement tests were much better predictors of future success than IQ, though not as much as personality.

These are three reasons why knowing your specific personality traits can help you achieve greater success.

  1. Knowledge is Power

It really is that simple. One interesting point the Inc. article made, however, is that personality isn’t something that is set in stone. You can, and often do, change your personality and, by doing so, your path to success.

Knowing your personality traits — those characteristics that are natural tendencies for you — gives you unparalleled power over your future success. You learn to recognize positive personality traits that lead to success while also learning how to overcome potential adversities and natural tendencies that might hinder your efforts.

  1. Understand Other People Better

The desire to “know thyself” was deeply embedded in Ancient Greek culture, largely because by knowing oneself, you are better able to understand the motivations and actions of others. It isn’t merely about the ability to empathize with others, but also to anticipate the actions of others. In business, the ability to understand what motivates and drives other people can be a distinct advantage. However, failing to understand what motivates and drives you, above all others, places you at a disadvantage.

Fortunately, there are many personality tests and profiles you can take online, including the Myers-Briggs Type Indicator (MBTI), which is one of the most thorough and respected today. Not only does it help you identify your own personal strengths and weaknesses. It provides you with information…



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.