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Information Products: How to Compile Your Content

Connie Ragen Green
8 min readDec 21, 2021

Compiling Your Content for Easy Consumer Digestion

Connie Ragen Green — Information Products: How to Compile Your Content

When it comes to info product creation, there are basically three ways to do it. Since the choice is ultimately yours, I’m going to tell you about all three of them, not just my preference. First, you can do it yourself — and do it the free way or the fee way.

Second, you can hire someone to do it for you for a reasonable price. And third, you can barter for what you need, exchanging your talent or hard work for theirs. I never knew how prevalent bartering was until someone approached me about it. I barter all over the place now!

What Does an Information Product Look Like?

I was originally going to hire a design company to compile information products, courses, and eBooks for me and include graphics on the header and footer of every page. But at the last minute, I decided to keep it a clean design in case my readers wanted to print it out and read it without wasting a lot of ink.

When prospects and customers buy your product, they won’t have anything to hold in their hands, pick up, and to read before they’re falling asleep. When I first launched my writer’s product, I tested my sales copy out on some writers I knew online. I hadn’t yet had the graphics designed, so it was…

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Connie Ragen Green
Connie Ragen Green

Written by Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://Linktr.ee/ConnieRagenGreen

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